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Convert Customers
Website Optimizer Services
- Do visitors leave your website as soon as they arrive?
- Do you want to eliminate guesswork from making web design changes?
- Are you concerned about which web designs work to attract customers?
- Do you want your website to retain the traffic that will generate leads and reach your marketing goals?
Here at SnapHawk, we don't just optimize websites, we convert your visitors to customers. Web design plays a critical role in engaging visitors and converting customers. Website Optimizer is an extremely important online testing tool that can help improve website design for traffic retention and conversions, the foundations of generating profit. SnapHawk's dedicated team of Web Optimizer consultants test valid web design variations and obtain hard evidence and statistical data for which designs work most effectively to take your visitors to the conversions you want.
SnapHawk's Consulting Model
SnapHawk's Website Optimization process focuses on providing strategic suggestions for web site designs based on solid data analysis from Optimizer tests. You will receive customized consultation, set-up, training and follow-up with Website Optimizer. This includes:
1) Reviewing Business, Marketing, and Website Goals (Learn More)
SnapHawk will complete a thorough review of your website and define your conversion funnels based on your marketing goals. The conversion funnel is the path your website visitors take to fulfill your marketing goals and generate profit for your business. We will leverage Website Analytics to understand your visitors' preferences, we will be able to suggest design improvements for your website that will eliminate gaps in your conversion funnels and result in higher conversion rates.
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2) Customize and Setup (Learn More)
SnapHawk's Optimizer team will work closely with you to design your Optimizer test according to your marketing and conversion goals. This includes facilitating the design of webpage variations and webpage content combinations based on evidence of visitor behavior from Analytics data. We will review the final test materials with you to make sure it is exactly what you want.
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3) Testing (Learn More)
SnapHawk will set up and manage your Website Optimizer tests while providing transparency in our process. Website Optimizer offers two types of tests: A/B and Multivariate. An A/B test will test pages with different page layouts or styles while a Multivariate test will test the effectiveness of combinations of of specific pieces within a page section (i.e. a headline or graphic). These tests help identify the most effective web page design for achieving your business goals. SnapHawk will provide test reports and training material to help you understand the business significance of these test results.
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4) Provide Actionable Insights (Learn More)
We measure results while continuing to monitor your website data to refine our tests and provide updated optimization suggestions for possible further testing. SnapHawk will translate the data collected into actionable suggestions to reach marketing goals. Ultimately these actionable insights will help improve your business' web site as a conversion tool and make a difference for your profitable growth.
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For information on pricing and service packages, please visit Pricing.
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