Measure Results
Website Analytics Services
Do you ever wonder:
- Where do my website visitors come from and how do they navigate my website?
- Which marketing campaigns generate leads and customers?
- Which webpages do my customers find engaging? How do I improve engagement?
- How do visitors react to my email or search marketing efforts?
Understanding visitor behavior on your website is critical for successful business and marketing decision-making as visitors' experience with your website will influence their conversion as a customer. The professional use of Google Analytics and other analytics packages, when properly configured and implemented, can shed valuable insight into customer values, behavior and trends that enable you to make decisions that drive your business. Through the implementation and management of an Analytics package for your website, our dedicated team of Web Analytics Consultants can answer these questions and more.
SnapHawk's Consulting Model
To position our clients for optimal success, we have a solid consulting model to deliver actionable insights. Following is our four-step process for implementation of Website Analytics:
1) Understand Business, Marketing, and Website Goals (Learn More)
SnapHawk will help you define your website's business goals,—what you want your website to do for your business— whether it is to increase traffic, brand awareness, or e-commerce revenue. At SnapHawk, we believe business objectives are supreme guidelines, especially for small- and medium-sized business. These will help prioritize all your marketing objectives.
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2) Customize and Setup Your Analytics Package (Learn More)
SnapHawk's analytics team will design your analytics package in accordance with your business objective and needs, including but not limited to conversion setting, funnel configuration, visitor segmentation as well as reports customization. Whether you require basic or advanced analytics services, we will review the final package with you to make sure it is exactly what you want and need to deliver profit.
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3) Execution (Learn More)
Execution of Website Analytics includes installing customized tracking codes on your website and customizing your Analytics account settings. At SnapHawk, we leverage our experience in marketing and technology to provide in depth interpretation of your website data that translates into reliable and actionable business insights. We will provide quality consulting based on visitor profiles, navigation paths, the effectiveness of individual web pages, and much more while maintaining a continual focus on your business.
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4) Measure and Refine (Learn More)
SnapHawk's Website Analytics Consulting model is more than just a once over process. We measure results while continuing to monitor website data to refine our suggestions for further testing. SnapHawk values providing clear results and growing with our clients.
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Service Check List
We understand that while some of our clients may have never used Website Analytics, others have realized its value and have already applied Analytics to their websites. No matter what stage you are at with Analytics, SnapHawk offers a customizedconsulting process to help you significantly improve your website performance.
SnapHawk will:
- Provide an introduction to Website Analytics
- Identify your marketing objectives and Key Performance Indicators
- Custom install Analytics
- Provide basic service and reporting
- Upgrade to advanced service and reporting
(e.g. setup and tracking of conversions, funnels, filters, traffic segmentation, ecommerce, email marketing, etc.)
- Provide detailed actionable recommendations and business insights
- Provide integrated marketing communication consultation
- Provide Website Analytics software training if needed
For information on pricing and service packages, please visit Pricing.
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