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Frequently Asked Questions (FAQ)

 

How Sponsored Search Engine Placement Works

  • What is Sponsored Search Engine Placement?
  • What determines where my company will be on the search results page?
  • How much do I pay if someone clicks on the link to my Web site?
  • Where will my listings appear on the search results page?
  • On what search engines will my listings appear?
  • Will I be charged if someone clicks on my listing multiple times?
  • Why is my Web site so far down on the search results page?

     

    The Value of Sponsored Search Engine Placement

  • Can I get search engine results without paying for clicks?
  • Why would I pay for search engine results?
  • Can my business succeed with this form of marketing?

     

    Yahoo! Search Marketing & Google AdWords

  • What is Google AdWords and who are their partners?
  • What is Yahoo! Search Marketing and who are their partners?
  • What if I already use Yahoo! Search Marketing or Google AdWords?
  • Do other companies provide sponsored search engine placement?

     

    Professional Account Setup by SnapHawk

  • How long until I will see results?
  • What is the setup fee for and what does this provide?
  • Do you need to access or make any changes to my Web site?

     

    SnapHawk Management, Monitoring & Reporting

  • Why do accounts require ongoing management?
  • What does SnapHawk do to manage accounts?
  • Will I have access to an account manager?
  • Can I make changes once the campaign is activated?
  • Do I have to sign up for a certain time period?
  • How often will my terms be monitored?
  • What type of reporting does SnapHawk provide?
  • How often are reports provided?
  • Can I control/ change my budget?
  • What happens if I stop using your service?
  • Can I turn my account off for a specified time period?

     


     

    What is Sponsored Search Engine Placement?
    Sponsored search engine placement allows advertisers to compete for search engine results in an auction format. The highest bidder for each search term receives the highest listing on the sponsored results page. Advertisers pay only when a targeted lead (a potential customer) clicks on a link to their Web site.
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    Why is my Web site so far down on the search results page?
    What determines where my company will be on the search results page?

    Your placement is a reflection of how much you bid on each search term. Since sponsored listings are sold on the open market, your Web site ranking fluctuates based on how much you bid relative to other bidders who want the same search terms. In this way, you can choose whether your company has a top position or a lower one in the search engine results.

    For example, let’s assume you’re a realtor in Orlando, Florida. You want your Web site to appear when someone searches for "Orlando Realtor," but a competitor is bidding 34 cents for that term. You’d have to bid 35 cents to rank above your competitor. This means you would pay 35 cents for each user that clicks thru to your Web site.
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    How much do I pay if someone clicks on the link to my Web site?
    The minimum bid for any search term is 10 cents. Bids can increase in real-time by one-cent increments. Maintaining the best placement requires constant at tention. SnapHawk's professional management of your search placement rank customizes your bidding strategy to get the most cost efficient leads and sales. This keeps your Web site in the position you desire to achieve your goals.
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    Where will my listings appear on the search results page?
    Each search engine displays their sponsored results differently. Yahoo lists the top two to four sponsored results at the top of the results page. Google's "Sponsored Links" appear in a column on the right side of the page and sometimes also show 1-3 results at the top of the page. Search engines display sponsored links in prominent positions because these links are a revenue stream for them. SnapHawk can’t control where search engines display their sponsored results, but we can help you achieve favorable placement in general search results.
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    What search engines will my listings appear on?
    Where your listings appear depends on the level of service you desire.

    Yahoo! Search Marketing's partners include:

    • Yahoo!
    • MSN
    • AltaVista
    • Excite
    • iWon
    • CNET
    • InfoSpace
    • NetZero
    • NBCi
    • And many other partners

     

    Google AdWords' partners include:

    • Google
    • AOL
    • Lycos
    • Netscape
    • Ask
    • EarthLink

     

    To maximize exposure, we recommend taking advantage of Yahoo! and Google's extensive networks.
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    Will I be charged if someone clicks on my listing multiple times?
    Yahoo! Search Marketing and Google have mechanisms to prevent charges for repeated clicks on the same link. Overture and Google both use sophisticated software to make sure you don't pay for invalid clicks. Loss prevention departments at these companies recognize that invalid clicking can hurt your business. They’ve put in place measures to protect you from potential abuse.
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    Can I get search engine results without paying for clicks?
    You can get search engine results without paying for clicks, but the process is challenging, time consuming and never guaranteed. Software programs designed to improve your ranking are also very complex and need constant adjustment. Most Web sites with top billing on results pages pay to be there. Many pay a third party to provide search engine optimization (SEO). This labor-intensive process can cost you at least $1,000 to get started and $1,000 or more per month to maintain the service. Cut-rate SEO companies usually provide inferior results. In contrast, Snaphawk stands out with our cost efficient, month-to-month plan, so you can cancel at any time without consequence. For small to mid-sized businesses seeking immediate, affordable results, sponsored search advertising is the best solution. This form of advertising offers greater flexibility, direct control of your marketing strategy, and the ability to adapt.
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    Why would I pay for search engine results?
    Paying for search engine placement is the only way to guarantee potential clients find your Web site. Most importantly, they’ll find your site at the precise time they need your products or services. If your Web site isn’t atop the rankings, these highly targeted and valuable leads will go to your competitors’ Web sites instead. How many targeted, qualified leads are you willing to lose?
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    Can my business succeed with this form of marketing?
    Businesses that succeed with sponsored search have professional looking Web sites and profit margins that justify paying for leads. SnapHawk has generated profits for all types of businesses via its sponsored search campaigns. Companies targeting a national audience and local-market companies have both generated strong results.
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    What is Google AdWords and who are their partners?
    Google AdWords, a division of Google, is a leader in sponsored search placement. More than 200 million times a day, people use Google and its partner sites to find what they are looking for. Google AdWords' partners include:

    • Google
    • AOL
    • Lycos
    • Netscape
    • Ask
    • EarthLink

    Google AdWords enables you to create your own ads, choose keywords that drive traffic to your site, and pay only when someone clicks on your link. Results are determined by the amount bid for placement combined with the click-thru rates of your listing.

    SnapHawk helps businesses maximize the marketing impact of this powerful tool through customized setup and management of your company's personal search engine marketing.
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    What is Yahoo! Search Marketing and who are their partners?
    Yahoo! Search Marketing pioneered sponsored search placement by aligning the interests of consumers with the company’s 95,000+ active advertisers and its distribution partners. Yahoo! Search Marketing's partners include:

    • Yahoo!
    • MSN
    • AltaVista
    • Excite
    • iWon
    • CNET
    • InfoSpace
    • NetZero
    • NBCiv
    • And many other partners

    Yahoo! Search Marketing's Web marketplace provides advertisers with a cost effective medium to drive targeted leads to their Web sites.
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    What if I already use Yahoo! Search Marketing or Google AdWords?
    SnapHawk works with many clients like you who have already begun to establish their search engine marketing strategies. These clients have all discovered the value of SnapHawk’s professional search engine marketing assistance. Chances are, you’re spending too much time trying to manage your search engine ranking on your own. You'll have more time to work on your own business and get even better results with professional assistance. Call us today. As search marketing professionals, SnapHawk makes the transition efficient and ensures that sponsored search campaigns are simple, affordable and effective.
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    Do other companies provide sponsored search engine placement?
    Other search engines offer sponsored placement, but their distributions pale in comparison to Yahoo! Search Marketing and Google AdWords. Their security features, bidding systems and monitoring software are also painfully underdeveloped. These companies' shortfalls costs you money that you didn’t plan to spend. If properly setup and managed, Yahoo! Search Marketing and Google AdWords campaigns expose your company to all of the major search engines. Based on thorough reviews and analysis, SnapHawk has found these two search engines provide the best return on your investment.
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    How long until I see results?
    Once your account is assigned an account specialist, your listings should appear live online within 5 to 10 business days. This initial research and prep period, followed by the comprehensive process of refining your paid search account performance. SnapHawk lives and breathes paid search, so your account is in good hands.
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    What is the assessment fee for and what does this provide?
    The assessment fee provides you with professional Yahoo! Search Marketing and Google AdWords account research and setup. Our specialists review your Website and identify key words and phrases that will drive customers to your products and services. Powerful software assists us in finding the best terms available so we can design a strategy to generate maximum targeted traffic at minimum cost. Since you pay only when a targeted lead clicks on your listing, our industry-leading writers develop titles and descriptions customized to attract the most qualified leads.
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    Do you need to access or make any changes to my Web site?
    No, we do not ever need to access or make changes to your Web site in order for you to participate in sponsored search engine advertising.
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    Why do accounts require ongoing management?
    The auction style of search advertising marketplaces means the search environment is constantly changing. As advertisers compete for placement and adjust their bids, the cost to maintain desired placement will vary. Proper account management ensures that your listings remain in the most cost-efficient positions. Failing to actively manage your account can reduce your exposure, give your competitors an advantage, or or result in excessive overpayment for leads. SnapHawk will properly manage your accounts and monitor results to make sure your search engine marketing is generating the best return on your investment.
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    What does SnapHawk do to manage accounts?
    Account managers continually monitor your account in order to achieve individual marketing goals within your budget. Our monitoring software reviews your search terms and placement up to 24 times per day. We maximize results, keep you within budget, and consistently get you the placement you desire. Also our detailed reports provide valuable statistical analysis, which allows you to make informed marketing decisions.
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    Will I have access to an account specialist?
    SnapHawk takes your questions very seriously. A friendly, knowledgeable representative is available via phone or e-mail to answer any questions you may have.
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    Can I make changes once the campaign is activated?
    We can easily make changes to your campaign, even after it is activated. We monitor search terms, budgets, titles and bids daily and can change any of them promptly at your request. We’ll also make suggestions whenever we see an opportunity to improve your results.
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    Do I have to sign up for a certain time period?
    SnapHawk requires no minimum service contract. We believe in proving our value to your business month after month. If we ever fail to live up to expectations, you may cancel your account at anytime.
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    How often are my terms monitored?
    Our monitoring software reviews your terms and placement up to 24 times per day. This ensures that your marketing budget is used most effectively and that you achieve the placement you desire. Account managers also periodically review your account to make sure your search terms continue to be the most productive and cost effective for your company's needs.
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    What type of reporting does SnapHawk provide?
    SnapHawk's reports provide valuable statistical information, enabling you to make informed marketing decisions. Our easy-to-read reports help you understand your results and monitor your progress. Reports include all terms you have bid on, the traffic received from each term, the average ranking you have attained and the average cost per click associated with each term. View a Sample Report
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    How often are reports provided?
    We provide weekly reports the first month of your relationship with SnapHawk and monthly thereafter. Additional reports are available upon request.
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    Can I control and change my budget?
    You have complete flexibility and control of your budget and can make changes whenever necessary. Our role is to monitor your budget to avoid account depletion and to make sure you aren’t paying for unnecessary or unproductive advertising.
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    What happens if I stop using your service?
    You can stop using our service at any time. Once service is terminated, no further fees will accrue and any money held in escrow for clicks will be returned.
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    Can I turn my account off for a temporary time period?
    We recognize that some business are seasonal or may have times when additional exposure isn’t necessary. For this reason, we let you turn your campaigns on or off based on your individual needs. You will not be charged a management fee when your campaign is offline. SnapHawk provides the flexibility you need to get the most from your marketing dollars.
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