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SnapHawk Blog

SnapHawk believes that an informed client makes better decisions. In the ever evolving world of digital marketing, it takes serious effort to stay on top. Here at the SnapHawk blog, you'll find updates on the latest developments in digital marketing and tech trends so you that you can stay connected and informed about important issues that impact your business.

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AnalyticsThe analytic capability now possible for measuring online behavior is astounding, and it’s only going to get better.  Amazingly, we are only in the infancy period of what is actually going to be feasible with website analytics in the future.  Even now, analytics enables smart business decisions and advertising that is more relevant, targeted, and cost efficient than anything in marketing history.  With all of the powerful tools available, though, it’s easy to become overwhelmed by the amount of data that’s out there. 

Mark Jeffery’s Data-Driven Marketing gives techniques to simplify this abundant data with 15 metrics.  Five of these easy-to-understand metrics are directly related to search engine marketing (SEM), and can help you determine which strategies are effective and which are allowing you to lose money.  Of course there are other metrics out there, but Jeffery’s are important to consider in the ongoing evolution of website analytics, and are relatively simple and easy to apply.   Below is a brief overview of how each metric can work for you.

Even Oprah knows Twitter is a useful and fun form of social media.OK, I’ll admit it:  It’s a little late to be writing about Twitter’s growth, but the site’s incredibly fast evolution still has me intrigued.  Twitter’s explosive user growth took place way back in early 2009, but Twitter activity didn’t boom until mid-2009 and well into 2010 when the number of tweets per day skyrocketed from around 2 million to 50 million.  Since tweets, which are small text-based posts, are the biggest indicator of the site’s activity, this showed that Twitter is still growing extremely rapidly.

So what makes this relatively simple social networking and microblogging website so popular?  And just how has the site progressed from reaching a somewhat niche, obsessive audience to a more mainstream pop-culture savvy population? I mean, I’ve met a lot of people – frequent social media users and technophobes alike – whose first response to my explanation of the Twitterverse results in a dumbfounded look and a subsequent puzzled, “Huh? I don’t get it.”

Where will search engine optimization be ten years from now?Whether you’re new to SEO or you’ve been dealing white-hat strategy for awhile now, you’re probably curious about where online marketing is headed. Here’s a quick look at some emerging trends and predictions for what’s to come:
•    Social expansion. “Social media optimization” is already a hot buzz word in the online world, and it’s only going to get bigger as we move toward the future. Not only will you need to know how to publish a first-rate Web site, but you’ll want to build skills for developing viral Twitter campaigns, gaining Facebook friends, creating popular YouTube channels, crafting killer mobile apps, and writing expert blog posts. Get ready to blend your expertise in new ways, but also to face the challenge of dividing your skill sets appropriately between different buckets. Optimization is not the same as marketing, which is not the same as analytics, after all. And as one blogger has admitted, not only must social media experts be ready to deliver great content across a variety of channels, but that content should be portable – meaning that video files, PDFs, and audio files are available for convenience and speed to any visitor. The Future Buzz has a great graphic on how SEO and social media empower each other cyclically: check it out here.

What's a more ridiculous scenario? Dr. Evil taking over the world or Google?Any time Google introduces a new service, or even announces its plans to do so, a familiar echo is heard by Internet users and industry experts across the globe: “Google is taking over the world.”

Of course very few people actually think Google is trying to control the world, but it seems very clear that they have plans to expand their business into virtually every market on the Internet (and then some!).

SnapHawk is an SEO provider that will bend over backwards to drive your business results farther. We even do yoga sometimes, too!All businesses need search engine optimization (SEO), whether they are large financial corporations, chain restaurants, or local yoga studios. In fact, whether you are rolling out your mat or rolling out your new marketing campaign, some of your strategies could use a little overlap.

•    You want to be flexible. Successful SEO tactics should incorporate a plan that allows adaptable Web page design and malleable site structure, so that quick changes can be made to your layout, image settings, and general content as your company grows and expands. You want to shape your site to fit client needs and readers’ attention. What’s more, you want to be open-minded about incorporating the results you discover from tracking tools such as Google Analytics into your pages. Your site, like your company’s model, strategies, and human-driven potential, should remain a flexible entity. Just ask any yogi you know: he or she didn’t learn to pull off a stable headstand or a stellar scorpion pose by sitting around on the couch; stretching, not stagnancy, proved to be the key!

Bing and YahooIn February 2010. the U.S. Department of Justice and European Commission approved the partnership between Microsoft and Yahoo! announced in July 2009 to consolidate their search engines into a single powerhouse that will potentially rival Google.  According to the agreement, Microsoft’s Bing will now serve as the search engine on every Yahoo! site.  Additionally, Microsoft will take charge of all paid ads while Yahoo! will regulate sales support for high volume advertisers.  So what does this mean to those in the search engine marketing business?

Essentially, if this partnership means Microsoft and Yahoo! can better compete with Google, then it will ideally mean lower prices for online advertisers across the Web.  Considering Google currently receives 65% of search engine queries, compared to Microsoft’s 17% and Yahoo’s 11%, this new partnership could start to chip away at Google’s overwhelming dominance.  If that starts to happen, Google will inevitably have to lower their paid-ad prices, making the clients of search-engine marketing agencies around the world ecstatic.

Developing business partnerships or strategic alliances traditionally brings to mind mounds of paperwork, attorneys, and long legal documents. Also, the belief that these alliances could somehow limit flexibility can scare businesses away from developing these partnerships. However, by slamming the door on this opportunity, your firm could be missing out on a significant platform to grow your business and provide value for your clients.

Partnerships, at their most basic level, are simply a business-to-business collaboration and are only as complicated as you make them. If your business does not have a budget for intensive advertising or media campaigns, relying on free PR such as customer referrals from partnerships is a key channel for incremental business. According to the “Small Business Notes” website, companies in partnerships report that at much as 18 percent of their revenues come from their alliances...

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Social Media Marketing has become one of the hottest buzzwords in the online marketing area. Though many companies have already started to provide social media services, few fully understand the complexities and impact of viral marketing or successful social media campaigns.

Marketers’ interest and involvement with Social Media Marketing are growing rapidly and offer a innovative opportunity for companies seeking to expand their online presence and brand awareness capabilities. To optimize your Search Engine Marketing strategy, you should consider Social Media Marketing a great chance to build a universal, effective, and powerful relationship with your clients using various non-text digital assets traditionally associated with current search engine marketing campaigns. In other words, use integrated marketing...

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Utilizing its expertise in windows office, Microsoft‘s Advertising Intelligence is a great tool regarding keyword research and creation. The short story is, it could save you huge amount of time (compared with tools provided by Google) and still provide notable insights.

As a certified Microsoft adCenter member, SnapHawk would like to share some of the experience in using this great tool.Now, lets play around with it using some live examples.

Popular keywords

Popular keywords allow you to rank the keywords in the selected category by impression. You will see what are among the hottest topic in a certain category. For example, if we want to generate potential keywords for an education client.Wesimply click the popular keywords -> vertical category content list and then choose the "college/university" category. Here is the screenshot of the keywords represent people's interest in college education...

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By now, you must have heard the latest research against technology. The pundits are predicting that social media will degrade the value of traditional ways of socialization; the more we connect virtually, the less we connect inter personally. Educators are struggling to engage students who, more than ever before, require instant gratifications due to short attention spans. Twitter, Facebook and email remain primary ways to connect with our friends and loved ones. We can tell everyone what we are up to in 140 characters, we can tell hundreds of people where we went and share photos with a few clicks. People can know our world and track our lives without ever picking up the phone and calling us.

These sociological trends have trickled into the way we do internet business. Search Engine Marketing, one of the most effective forms of advertising, easily falls into this trap. Many agencies apply a 'one size fits all' approach to numerous clients in the hopes of expanding their business quickly. There is greater distance between clients and their Search Engine Marketing agencies. Also, the time to listen and empathize with clients, to understand their customers and growing pains has decreased...

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Google Website Optimizer works by embedding tracking codes in your website and collecting data from the website. Website Optimizer will then perform cool calculations and generate reports showing the chances of the refined page performing better than the original.
However, if you want to have multiple conversion pages for one experiment, Google will integrate the final report you will only see how the landing page is working as a whole. It will not be possible to see separate pages. On the other hand though, if you have multiple experiments for different conversion pages, you will be able to see the separate result but will not see the whole picture of how the landing page is doing...
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Today we share some tips and thoughts on using Google Analytics. We hope these are useful for you!

First, lets start with search engine configuration.

By default, Google Analytics identifies the following sites as search engine referrals. (Referrals from search engines not in the list are found under the Referring Sites report.)...

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Aside from the obvious differences (one is organic and one is paid), Search Engine Optimization and Pay-Per-Click have one very important and often times overlooked difference. With Pay-Per-Click, you control the landing pages visitors will see. With Search Engine Optimization, spiders control the landing pages.


As a marketer, you will want to provide the most relevant landing pages for your visitors so they don't hit the back button immediately after arriving at your website.
Pay-Per-Click seems like it would work well with customer turnout for specific products or services, sales, discounts, special offers, etc. that would require strategic landing pages.Search Engine Optimization seems more effective for visitors looking for a wider range of information on a website rather than specific pages within the website...

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