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SnapHawk Blog

SnapHawk believes that an informed client makes better decisions. In the ever evolving world of digital marketing, it takes serious effort to stay on top. Here at the SnapHawk blog, you'll find updates on the latest developments in digital marketing and tech trends so you that you can stay connected and informed about important issues that impact your business.

Viewing entries tagged YouTube

Social Video Marketing, youtube, branding“Show, don’t tell”

These three words from a Mashable article I just read sum up the current state of marketing. In today’s marketing environment brands that are able to engage customers through some type of visual experience are giving more traditional companies, that rely on catch phrases and slogans, a run for their money.


Video: The Latest Tool In Social Media

One way to keep up with this new visual trend is social video marketing. Creating a presence on social media platforms like Twitter and Facebook are key to a good online marketing strategy but great marketers are going beyond that. Consumers today seem to be looking for sites with some form of active engagement. 


Creative Solutions, Tips, Internet-Trends, Technology, Internet, How ToDo “123456”, “abc123”, and “Qwerty” look familiar to you? That’s probably because they are some of the most popular passwords around. If you’re like most people, then these examples or some variation of them may have been one of passwords at some point. Because we’re living in the age of awesome, but sometimes frustrating technology, a lot of our personal data is stored on the Internet, which makes us all potentially vulnerable if personal data were to fall into the wrong hands.

With all the recent hackings in the news, it’s imperative that you secure your personal and business accounts to the fullest extent. We here at SnapHawk always try to inspire tech awesomeness and marketing savvy so the following are some helpful tips that should amp up your security and let you continue managing your Internet marketing campaign, business, and overall lifestyle smoothly.

iPhone, BlackBerry, and Android smartphonesIn the past year or so, the world of gadgets, devices and consumer technology products has expanded and astonished shoppers around the world. Time and time again we learn that technology keeps advancing faster and doing more exciting things than ever.  Here’s a quick look at the coolest, most revolutionary products to hit the market in recent memory:

Smartphones that are even smarter. We all know it: smartphones have been on the market for a while now.  But there’s no doubt their presence is growing, and they’re getting more advanced every day.  Touch screens are becoming the norm, and there are over 70,000 “apps” available in the Android Market and 200,000 available in Apple’s App Store which can do pretty much anything you could want or imagine (within reason).  Now that 23% of all mobile subscribers have a smartphone, people are using these devices more and more for Internet searching and browsing.  And even though Apple’s iPhone and Google’s Android are getting most of the buzz, RIM’s BlackBerry is still the U.S. market leader.  The growth of the market size and fierce competition leave us with no doubt that smartphones will be hot gadgets for a long time.

Old Spice guy If you need an example of how to perfectly integrate social media and viral marketing into your business’s marketing campaign, look no further than Old Spice.  If you haven’t seen the new hilarious Old Spice Body Wash commercials, you should check them out right now.

What’s most impressive about the campaign isn’t how humorous or unique its ads are, but rather how quickly it generated huge viral buzz stemming from Old Spice going out of its way to interact with fans all over the Internet.  On July 14, Isaiah Mustafa, the Old Spice guy himself, replied to comments and questions on Twitter, Facebook, and other social networks via personalized YouTube videos.  Within 24 hours there were 181 reply videos posted on YouTube, producing over 6 million views.

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