When someone clicks your ad on Google, you only have a few precious seconds before he or she hits that back button and continues searching elsewhere. To ensure that web-surfers stay on your website rather than go to your competitors, your landing page has to be engaging, simple, and easy to navigate. Below are some quick tips to help ensure that surfers will be converted into customers.
1) Fulfill your ad promise – An ad is like a promise. If the information the user expected when he or she clicked your ad isn’t present, they are going to feel frustrated and deceived, and quickly navigate away from your site.
All businesses need search engine optimization (SEO), whether they are large financial corporations, chain restaurants, or local yoga studios. In fact, whether you are rolling out your mat or rolling out your new marketing campaign, some of your strategies could use a little overlap.

