SnapHawk Blog

A lot can be learned from successful author, marketer and blogger, Seth Godin.  One of Godin’s key points throughout his written work and in his blog post topics is that the best way to market a product is to generate buzz.  Often times this buzz is generated through word-of-mouth where friends spread the word to other friends, inherently building a trust factor into the marketing surrounding an idea or consumer good.

Marketing and advertising have traditionally been known to interrupt us during activities we would prefer to do more than watch an ad.  Commercials on TV, pop-up ads on the Internet, and distracting billboards on the highway all tend to get in the way of our everyday lives, leading us to ignore and disregard them at any opportunity.

If you need an example of how to perfectly integrate social media and viral marketing into your business’s marketing campaign, look no further than Old Spice.  If you haven’t seen the new hilarious Old Spice Body Wash commercials, you should check them out right now.

What’s most impressive about the campaign isn’t how humorous or unique its ads are, but rather how quickly it generated huge viral buzz stemming from Old Spice going out of its way to interact with fans all over the Internet.  On July 14, Isaiah Mustafa, the Old Spice guy himself, replied to comments and questions on Twitter, Facebook, and other social networks via personalized YouTube videos.  Within 24 hours there were 181 reply videos posted on YouTube, producing over 6 million views.