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SnapHawk Blog

SnapHawk believes that an informed client makes better decisions. In the ever evolving world of digital marketing, it takes serious effort to stay on top. Here at the SnapHawk blog, you'll find updates on the latest developments in digital marketing and tech trends so you that you can stay connected and informed about important issues that impact your business.

Viewing entries tagged Twitter

Fear of Change in Social Media

Running Scared?

To be blunt: Facebook users cannot bear to leave the site after years of commitment. I find the recent major changes just as annoying as the next person but we learn to adjust and adapt because we can’t imagine actually erasing the history contained within one account. Many may threaten to shut down their accounts but when the mouse hovers above the “delete account” button and the site asks “Are you sure you want to delete your account?” they just can’t seem to follow through.


creativity, social media marketing, marketing, social media

The Inspiration

A few weeks ago I read a great story about a coffee house in Houston that uses social media marketing (SMM) to personalize customer service in order to compete with larger franchises. The owner of the coffee house received a direct message via Twitter from a regular customer saying he was in a hurry and could he pick up a breakfast burrito as he drove by? The owner Tweeted back “What do you want on it?” Sounds pretty convenient to me.

social media marketing, twitter effectiveness, twitter marketing, online marketing, internet marketingAs with all social media sites there is a learning curve with Twitter. The vast amount of information on the web created to help guide you can be overwhelming and go into more detail than you ever cared to read. I have compiled some of the best pieces of advice I have seen out there on the “proper” way to use Twitter to create a quick and simple list of tips for getting started or improving your Twitter experience.

Before you dive in, take some time to look at other business’s Tweets and profiles. That way you can see for yourself what works and what does not.

Foursquare.com

For businesses struggling to generate a buzz without much money in the marketing budget, Foursquare might be the answer.  It’s low-cost and low-effort, but it gets the name out there through a very credible source – best friends.

Foursquare is a mobile phone application which allows consumers to tell their friends where they most like to eat, shop, hang out, and just generally live their lives.  They “check in” to their favorite spots, and the application notifies their friends via social media including Facebook and Twitter.

iPhone, BlackBerry, and Android smartphonesIn the past year or so, the world of gadgets, devices and consumer technology products has expanded and astonished shoppers around the world. Time and time again we learn that technology keeps advancing faster and doing more exciting things than ever.  Here’s a quick look at the coolest, most revolutionary products to hit the market in recent memory:

Smartphones that are even smarter. We all know it: smartphones have been on the market for a while now.  But there’s no doubt their presence is growing, and they’re getting more advanced every day.  Touch screens are becoming the norm, and there are over 70,000 “apps” available in the Android Market and 200,000 available in Apple’s App Store which can do pretty much anything you could want or imagine (within reason).  Now that 23% of all mobile subscribers have a smartphone, people are using these devices more and more for Internet searching and browsing.  And even though Apple’s iPhone and Google’s Android are getting most of the buzz, RIM’s BlackBerry is still the U.S. market leader.  The growth of the market size and fierce competition leave us with no doubt that smartphones will be hot gadgets for a long time.

Have you ever thought about the way your office space motivates workers, promotes their creativity, or increases productivity? Twitter reinforces their bird-centric branding with designs like the one at left, and we’ve all heard of extraordinary work facilities like the GooglePlex, Facebook’s HQ, or Pixar’s campus which have revolutionized the definition for “cubicle.” Now game rooms, cafeterias, work out centers, colorful paint and super-shiny and sleek furniture are part of the mix. And don’t forget Red Bull London’s office with an enormous slide for traveling between floors. Now that’s introducing a playful vibe into the workplace!

Talk about taking branding to a whole new level. Do you think your mind would gravitate more strongly toward your company’s unique qualities, vision and overall marketing strategy if you were surrounded by physical reminders throughout your day?

Perhaps you’re not ready to make the plunge toward a totally-futuristic office design, but you want to incorporate something a little new and funky. Check out these wild and off the wall products for introducing a little zaniness into your space. You never know: it may spark more imagination than you expect!

Old Spice guy If you need an example of how to perfectly integrate social media and viral marketing into your business’s marketing campaign, look no further than Old Spice.  If you haven’t seen the new hilarious Old Spice Body Wash commercials, you should check them out right now.

What’s most impressive about the campaign isn’t how humorous or unique its ads are, but rather how quickly it generated huge viral buzz stemming from Old Spice going out of its way to interact with fans all over the Internet.  On July 14, Isaiah Mustafa, the Old Spice guy himself, replied to comments and questions on Twitter, Facebook, and other social networks via personalized YouTube videos.  Within 24 hours there were 181 reply videos posted on YouTube, producing over 6 million views.

You could have the best Web site in the world, but if people can’t find it, no one will see it.  The art of Search Engine Optimization (SEO) involves tweaking your site so search engines like Google display yours higher than others on the results page, making consumers more likely to go to your page.  One of Google’s best kept secrets is how exactly they determine which pages get displayed first, but certain proven changes will undoubtedly help your site.  Below are five guidelines to begin optimizing your webpage.

Even Oprah knows Twitter is a useful and fun form of social media.OK, I’ll admit it:  It’s a little late to be writing about Twitter’s growth, but the site’s incredibly fast evolution still has me intrigued.  Twitter’s explosive user growth took place way back in early 2009, but Twitter activity didn’t boom until mid-2009 and well into 2010 when the number of tweets per day skyrocketed from around 2 million to 50 million.  Since tweets, which are small text-based posts, are the biggest indicator of the site’s activity, this showed that Twitter is still growing extremely rapidly.

So what makes this relatively simple social networking and microblogging website so popular?  And just how has the site progressed from reaching a somewhat niche, obsessive audience to a more mainstream pop-culture savvy population? I mean, I’ve met a lot of people – frequent social media users and technophobes alike – whose first response to my explanation of the Twitterverse results in a dumbfounded look and a subsequent puzzled, “Huh? I don’t get it.”

Where will search engine optimization be ten years from now?Whether you’re new to SEO or you’ve been dealing white-hat strategy for awhile now, you’re probably curious about where online marketing is headed. Here’s a quick look at some emerging trends and predictions for what’s to come:
•    Social expansion. “Social media optimization” is already a hot buzz word in the online world, and it’s only going to get bigger as we move toward the future. Not only will you need to know how to publish a first-rate Web site, but you’ll want to build skills for developing viral Twitter campaigns, gaining Facebook friends, creating popular YouTube channels, crafting killer mobile apps, and writing expert blog posts. Get ready to blend your expertise in new ways, but also to face the challenge of dividing your skill sets appropriately between different buckets. Optimization is not the same as marketing, which is not the same as analytics, after all. And as one blogger has admitted, not only must social media experts be ready to deliver great content across a variety of channels, but that content should be portable – meaning that video files, PDFs, and audio files are available for convenience and speed to any visitor. The Future Buzz has a great graphic on how SEO and social media empower each other cyclically: check it out here.

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