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SnapHawk Blog

SnapHawk believes that an informed client makes better decisions. In the ever evolving world of digital marketing, it takes serious effort to stay on top. Here at the SnapHawk blog, you'll find updates on the latest developments in digital marketing and tech trends so you that you can stay connected and informed about important issues that impact your business.

Viewing entries tagged Pay-Per-Click-(PPC)


Tips, Internet, Creative Solutions, Internet Trends, Facebook  With 750+ million users, 55% of all social site visits, and 40% of daily web traffic, Facebook is more than just a simple social media website. It enables users to stay up to date with current news about their friends and the world, check into places where they are currently hanging out at, view advertisements tailored to their interests, and send private messages and chat with friends. Facebook has also become a business tool, giving businesses a channel to connect with an interested audience who are more likely to respond to advertisements, deals, or discounts.

While Facebook is clearly not lacking in variety of features, the social media giant continues to innovate and launch new applications and updates frequently. It’s hard to stay current with all the new features, so here’s a summary of Facebook’s latest additions and how they can make your social experience even more awesome.

Pay-Per-Click, PPC, Paid Discovery, Search Engine Optimization, SEO, Advertising, StumbleUpon

If you’re like over 15 million other people worldwide, you may be a user of StumbleUpon, a discovery engine that suggests web content based on your interests. Once overtaken by your interests, one can spend hours on this site, sorting through pages and pages of content about technology, design, music, or any other topic you may be interested in. While this site is a fantastic procrastination tool, it can also be a great marketing tool, too.

Some marketers, however, have a love/hate relationship with the site because even though it sends a large number of viewers to your site, the traffic doesn’t usually last for more than a couple of seconds. However, with StumbleUpon recently beating out Facebook and becoming the biggest social media traffic driver, you may not want to discount the site from consideration. StumbleUpon lets users discover your site without having to click on ads or links; your page is your ad. Here are some tips on how to maximize your site’s or blog’s exposure on StumbleUpon.

social media marketing, twitter effectiveness, twitter marketing, online marketing, internet marketingAs with all social media sites there is a learning curve with Twitter. The vast amount of information on the web created to help guide you can be overwhelming and go into more detail than you ever cared to read. I have compiled some of the best pieces of advice I have seen out there on the “proper” way to use Twitter to create a quick and simple list of tips for getting started or improving your Twitter experience.

Before you dive in, take some time to look at other business’s Tweets and profiles. That way you can see for yourself what works and what does not.

Do I have your attention? Stand out like a purple cow.A lot can be learned from successful author, marketer and blogger, Seth Godin.  One of Godin’s key points throughout his written work and in his blog post topics is that the best way to market a product is to generate buzz.  Often times this buzz is generated through word-of-mouth where friends spread the word to other friends, inherently building a trust factor into the marketing surrounding an idea or consumer good.

Marketing and advertising have traditionally been known to interrupt us during activities we would prefer to do more than watch an ad.  Commercials on TV, pop-up ads on the Internet, and distracting billboards on the highway all tend to get in the way of our everyday lives, leading us to ignore and disregard them at any opportunity.

Choosing the right keywords is the key to SEM success.One of the crucial fundamentals to Search Engine Marketing (SEM) is implementing an effective strategy for optimizing your keywords.  An effective keyword strategy will help your Web site appear near the top of the results page when your potential customers are searching for a product or service that you can provide.  Here are five basic keyword strategies that will have a huge impact in helping potential customers find your Web site when they need to.

1)    Use Google’s Keyword Tool. This tool allows you to analyze competition and get an idea of the cost-per-click (CPC).  It also gives you the opportunity to find highly-searched keywords or phrases that have little competition.

Search Engine Marketing

Think how your behavior has changed. Looking up a telephone number... Yellow Pages, online search, or mobile phone? The Yellow Pages hard copy is significantly smaller than it was even 2 years ago. Need information about a customer or a competitor. Where do you go? Shopping for a product or service. Where do you go?

The shift has happened from offline marketing to online marketing. Newspapers, television, radio and magazines have lost substantial segments of their audiences. Consumers and businesses have shifted their behavior from traditional offline to online and this shift will continue at a rapid pace...

Make the right decision. Outsource your SEM.As more and more companies continue to migrate to the Internet, many feel the need to increase their digital presence.  One common method to achieve this is through Search Engine Marketing (SEM).  Companies like Google make it seem relatively easy to start and run a campaign internally, but truly running an efficient campaign takes a high degree of knowledge and understanding that your internal employees might not have.  Below are five reasons why it’s better to have professionals run your SEM campaign.

1)    SEM campaigns require constant monitoring. Running a campaign is a time-consuming job.  Marketers have to constantly be on the lookout for what works and what fails, and make changes accordingly. To truly be effective, a SEM campaign has to be dynamic. Constant monitoring should include continuously bidding for keywords to market your Web site most effectively and cost-efficiently.

AnalyticsThe analytic capability now possible for measuring online behavior is astounding, and it’s only going to get better.  Amazingly, we are only in the infancy period of what is actually going to be feasible with website analytics in the future.  Even now, analytics enables smart business decisions and advertising that is more relevant, targeted, and cost efficient than anything in marketing history.  With all of the powerful tools available, though, it’s easy to become overwhelmed by the amount of data that’s out there. 

Mark Jeffery’s Data-Driven Marketing gives techniques to simplify this abundant data with 15 metrics.  Five of these easy-to-understand metrics are directly related to search engine marketing (SEM), and can help you determine which strategies are effective and which are allowing you to lose money.  Of course there are other metrics out there, but Jeffery’s are important to consider in the ongoing evolution of website analytics, and are relatively simple and easy to apply.   Below is a brief overview of how each metric can work for you.

Microsoft adExcellence CompanyYahoo! Search MarketingGoogle AdWords  BBBOnLine Reliability Program