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SnapHawk Blog

SnapHawk believes that an informed client makes better decisions. In the ever evolving world of digital marketing, it takes serious effort to stay on top. Here at the SnapHawk blog, you'll find updates on the latest developments in digital marketing and tech trends so you that you can stay connected and informed about important issues that impact your business.

Viewing entries tagged Mobile

mobile marketplace, trends in mobile marketing

Going Mobile

In today’s ever changing world of marketing, mobile is now the place to be. Looking at trends in marketing over the past few years there has been an amazing progression along with the prevalence of smartphones to a more mobile based strategies.


Advertising with Mobile

Advertising is one major way that marketers are taking advantage of the mobile trend. As a Mashable article calls it, appvertising (or advertising on mobile apps) can add great benefits to a marketing strategy. When consumers see ads on TV they may not be so inclined to follow the call to action in those ads because it takes some effort. However, with mobile appvertising ads become more interactive and a consumer can take a look at your product with a quick touch of the screen.


Tips, Creative Solutions, Internet Trends, MobileToday, the news is full of articles about patents, acquisitions, lawsuits, and product launches all focused on one industry: mobile technology. We’re rapidly entering a period where demand for desktops and laptops is diminishing and want for tablets, smartphones, and other mobile devices is skyrocketing. The computing capabilities of mobile devices today are so advanced that you check the weather or surf the web as well as complete more complicated to-dos, like transfer money into your checking account. Mobile technology is advancing everyday, making everyone’s lives a little more convenient on a personal and business level. Here are some interesting ways that a business can maximize smartphone capabilities to grow your business.


confused about technology, choices, tablets

Lately there has been some serious buzz about tablets and it seems like a new one gets released every day. Since it feels like every tech company in the world is creating their own version of the tablet, there must be something that makes these devices so popular. I am on a mission to find the best features the tablet has to offer – and what differentiates some of the many versions out there.

First off, what are some of the features of a tablet that make them so popular?


Thanks to the Internet, people who never fancied themselves writers (or moreover, have no proper training in the subject) find themselves behind the wheel of major publishing tools like Facebook, Twitter, and blogs. Whether or not “citizen journalists,” as they’re often called in the media world, are “real journalists” is a debate better left to the annals of academia. The bottom line is the Internet allows anyone to be a published author. Furthermore, many businesses are feeling the pressure to launch blogs on their websites in order to incorporate more SEO (Search Engine Optimization) keywords.

Foursquare.com

For businesses struggling to generate a buzz without much money in the marketing budget, Foursquare might be the answer.  It’s low-cost and low-effort, but it gets the name out there through a very credible source – best friends.

Foursquare is a mobile phone application which allows consumers to tell their friends where they most like to eat, shop, hang out, and just generally live their lives.  They “check in” to their favorite spots, and the application notifies their friends via social media including Facebook and Twitter.

Courtesy PC World and Brian Christie DesignAmericans have long feared excessive government interference in personal matters, as is evidenced by the cultural phenomenon created by the Big Brother character portrayed in George Orwell’s 1984.  Paranoia has died down since the book’s World War II era publication, despite the fact that technology makes it easier than ever for anyone – not just the government – to keep a watchful eye on personal activities.

For years, tracing cookies have tracked the way users browse websites and have used that data to tailor content and advertisements to individual interests.  And now the mobile marketplace is opening new doors for companies looking to appeal directly to an individual customer.

Location-based advertising, LBA, traces a consumer’s location through his cell phone.  The company may then send an advertisement, via text message or mobile web, to the consumer based on his proximity to the business location.

iPhone, BlackBerry, and Android smartphonesIn the past year or so, the world of gadgets, devices and consumer technology products has expanded and astonished shoppers around the world. Time and time again we learn that technology keeps advancing faster and doing more exciting things than ever.  Here’s a quick look at the coolest, most revolutionary products to hit the market in recent memory:

Smartphones that are even smarter. We all know it: smartphones have been on the market for a while now.  But there’s no doubt their presence is growing, and they’re getting more advanced every day.  Touch screens are becoming the norm, and there are over 70,000 “apps” available in the Android Market and 200,000 available in Apple’s App Store which can do pretty much anything you could want or imagine (within reason).  Now that 23% of all mobile subscribers have a smartphone, people are using these devices more and more for Internet searching and browsing.  And even though Apple’s iPhone and Google’s Android are getting most of the buzz, RIM’s BlackBerry is still the U.S. market leader.  The growth of the market size and fierce competition leave us with no doubt that smartphones will be hot gadgets for a long time.

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