Americans get so caught up in their use of smart phones, laptops, and tablets that we often take access to technology for granted. Many of us think that having Internet access is a given. We can’t imagine going about our daily lives without Internet, let alone without a computer. But many Americans are less concerned about their favorite new Internet app than about actually paying for Internet. The concept of a digital divide is often thought of on a global scale so the divide in the U.S. is often overlooked; but, the F.C.C. is taking on the digital divide here in the U.S.
The New York Times outlines the program but we provide an overview here for quick reference: With the help of tech companies who will provide software and major cable and Internet providers the F.C.C. is working to bring Internet access to low income families in the United States. Their service will be $9.99 a month and IBM is refurbishing computers to be bought for $150 with the help of micro-financing provided by Morgan Stanley.
The masterminds behind increasing Hulu’s paid subscribers should give themselves a pat on the back. Reaching their goal of 1 million users 3 months ahead of the predicted target date says a lot about Hulu’s marketing and business strategy.
