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SnapHawk Blog

SnapHawk believes that an informed client makes better decisions. In the ever evolving world of digital marketing, it takes serious effort to stay on top. Here at the SnapHawk blog, you'll find updates on the latest developments in digital marketing and tech trends so you that you can stay connected and informed about important issues that impact your business.

Viewing entries tagged Branding

Social Video Marketing, youtube, branding“Show, don’t tell”

These three words from a Mashable article I just read sum up the current state of marketing. In today’s marketing environment brands that are able to engage customers through some type of visual experience are giving more traditional companies, that rely on catch phrases and slogans, a run for their money.

Video: The Latest Tool In Social Media

One way to keep up with this new visual trend is social video marketing. Creating a presence on social media platforms like Twitter and Facebook are key to a good online marketing strategy but great marketers are going beyond that. Consumers today seem to be looking for sites with some form of active engagement. 

Tumblr, social media marketing, search engine optimization

So tumblr is not a new site but there seems to be a recent explosion of blogs on Tumblr that are just too entertaining to ignore. It is not exactly clear what has created this explosion of new sources of comic relief. Maybe it is the invasion of memes and people needing a place to post them besides Facebook. Regardless of the reason for the sudden rise in popularity, there are plenty of entertaining blogs on Tumblr that can keep you occupied for hours. The Huffington Post provides a list of 33 must follow blogs and Social Media Explorer has their own list.

Apple and Google are two companies that specialize in innovation.There’s a quote by Czech author Milan Kundera that I’m fond of.  He states, “Business has only two functions – marketing and innovation.”  While this assertion is easier said than done, it’s certainly a powerful idea that can help us understand what it is that generates customers for a business.  To delve a little deeper, let’s look at some examples of companies that truly take this idea to heart.

To start with, innovation is what moves businesses forward.  If you don’t innovate, you’ll get left in the dust.  Google has made a living off coming up with the newest, coolest technology that consistently meets its customers’ needs.  Apple, too, is infamous for coming out with innovative, high-tech products so sleek and user-friendly that some people go fanatic over them.  On the other hand, Blockbuster is a business which is failing because of its inability to innovate.  Once the leading video rental store in the country, Blockbuster failed to adapt to new technology, and as a result, has seriously struggled to compete with newer companies such as Netflix and Redbox.  Now Blockbuster is close to bankruptcy.

Bing Homepage ImageEver since Google began dominating the search engine market, many up-and-coming search engines have come and gone.  But as far as we can remember, none have stormed the market with as much vigor as Microsoft’s Bing has in this past year.  In fact, Bing’s driving force seems largely to compete with Google to be the world’s largest and most popular search engine—a bold move to say the least.

Right from the get-go, Microsoft made clear intentions it wanted to make a huge push in the search engine market when it decided to rebrand its current Live Search.  On June 1, 2009, Microsoft launched Bing, and announced that they would spend between $80 million and $100 million on a marketing campaign for its latest search engine.  So far it seems to have been a fairly successful strategy, as Bing grew its US search engine market share to 13%, putting it in 3rd place just slightly behind Yahoo!.  With the Microsoft-Yahoo! deal already finalized and in transition, Bing will soon power Yahoo! Search making it, at last, a viable competitor with Google.  That would give Bing a 26% market share compared to Google’s 65%, though with Bing’s current pace of growth, a market share of 33% is very possible in the near future.  Bing’s growing market share is especially important to Search Engine Marketing (SEM) professionals, as a competitive market may mean lower prices for Pay-Per-Click (PPC) Advertising, leading to a greater number of businesses adding SEM to their advertising model.

Old Spice guy If you need an example of how to perfectly integrate social media and viral marketing into your business’s marketing campaign, look no further than Old Spice.  If you haven’t seen the new hilarious Old Spice Body Wash commercials, you should check them out right now.

What’s most impressive about the campaign isn’t how humorous or unique its ads are, but rather how quickly it generated huge viral buzz stemming from Old Spice going out of its way to interact with fans all over the Internet.  On July 14, Isaiah Mustafa, the Old Spice guy himself, replied to comments and questions on Twitter, Facebook, and other social networks via personalized YouTube videos.  Within 24 hours there were 181 reply videos posted on YouTube, producing over 6 million views.

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