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SnapHawk Blog

SnapHawk believes that an informed client makes better decisions. In the ever evolving world of digital marketing, it takes serious effort to stay on top. Here at the SnapHawk blog, you'll find updates on the latest developments in digital marketing and tech trends so you that you can stay connected and informed about important issues that impact your business.

Viewing entries tagged Blogging

Tumblr, social media marketing, search engine optimization


So tumblr is not a new site but there seems to be a recent explosion of blogs on Tumblr that are just too entertaining to ignore. It is not exactly clear what has created this explosion of new sources of comic relief. Maybe it is the invasion of memes and people needing a place to post them besides Facebook. Regardless of the reason for the sudden rise in popularity, there are plenty of entertaining blogs on Tumblr that can keep you occupied for hours. The Huffington Post provides a list of 33 must follow blogs and Social Media Explorer has their own list.


Thanks to the Internet, people who never fancied themselves writers (or moreover, have no proper training in the subject) find themselves behind the wheel of major publishing tools like Facebook, Twitter, and blogs. Whether or not “citizen journalists,” as they’re often called in the media world, are “real journalists” is a debate better left to the annals of academia. The bottom line is the Internet allows anyone to be a published author. Furthermore, many businesses are feeling the pressure to launch blogs on their websites in order to incorporate more SEO (Search Engine Optimization) keywords.

1. Know What You Don't Know

Let’s face it, when you’re running a business, you don’t always have time to read up on current industry news. With purchase orders, payroll, and clients to deal with on a daily basis, only the biggest innovations and findings make their way onto your radar, but the Web is riddled with blogs that make your industry news its top priority. They are in the business of knowing what you don’t even know you don’t know. No one will ever know everything about their particular industry, but taking the time to figure out what you don’t know will ensure that your blogs are not misleading or out of date. Take an hour and become familiar with resources that will help you sort through the vast amounts of information out there. A quick search will reveal helpful “top 50” lists for the best blogs pertaining to your specific interests. Make sure to include a few small business blogs in this mix.

You could have the best Web site in the world, but if people can’t find it, no one will see it.  The art of Search Engine Optimization (SEO) involves tweaking your site so search engines like Google display yours higher than others on the results page, making consumers more likely to go to your page.  One of Google’s best kept secrets is how exactly they determine which pages get displayed first, but certain proven changes will undoubtedly help your site.  Below are five guidelines to begin optimizing your webpage.

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