1. Know What You Don't Know
Let’s face it, when you’re running a business, you don’t always have
time to read up on current industry news. With purchase orders,
payroll, and clients to deal with on a daily basis, only the biggest
innovations and findings make their way onto your radar, but the Web is
riddled with blogs that make your industry news its top priority. They
are in the business of knowing what you don’t even know you don’t know.
No one will ever know everything about their particular industry, but
taking the time to figure out what you don’t know will ensure that your
blogs are not misleading or out of date. Take an hour and become
familiar with resources that will help you sort through the vast amounts
of information out there. A quick search will reveal helpful “top 50”
lists for the best blogs pertaining to your specific interests. Make
sure to include a few small business blogs in this mix.
Thanks to the Internet, people who never fancied themselves writers (or
moreover, have no proper training in the subject) find themselves behind
the wheel of major publishing tools like Facebook, Twitter, and blogs.
Whether or not “citizen journalists,” as they’re often called in the
media world, are “real journalists” is a debate better left to the
annals of academia. The bottom line is the Internet allows anyone to be a
published author. Furthermore, many businesses are feeling the pressure
to launch blogs on their websites in order to incorporate more SEO (Search Engine Optimization) keywords.
