change technology innovation internet marketing tips tricks

The other day I wrote a blog post about tablets that are currently on the market. In the post I noted that the information presented was accurate as of August 18th, 2011 (the day the blog was published) and also mentioned that it’s always good to double check which make and model you are looking at when buying a technological device. Just seconds after I published this post—and as proof of the fact that technology changes faster than most people can keep track of — news broke that the HP Touchpad (one of the tablets compared in the blog) is being discontinued. 

The announcement came as part of a larger decision from HP to basically end its run in the personal computer business.Although HP announced a new desktop computer on August 23, 2011—partially backtracking on their original statement so it remains to be seen what direction HP is headed in. While tablets are becoming more and more popular, leading many to think that HP would want to stay in the competition, their plan includes discontinuing phones and tablets on the operating system it acquired in a not-so-successful deal with Palm last year.

The technology market is a fickle and fast paced industry. HP’s announcement is only one of many announcements in the tech world in the past week or so. As acquisitions continue to happen, patent wars wage on, and as new technologies and apps are released it is safe to say that it might not be a good idea to get too attached to any one type of technology or a particular brand. Whether it’s on the Internet or offline, marketing and technology trends continue to come and go. As we’ve seen this summer at SnapHawk, Internet Marketing and Social Media Marketing continue to develop each week and each day and we’ve challenged ourselves to stay informed.

technology, innovation, internet, marketing, analytics, change, social media marketing

This fast paced industry can be stressful for the less tech savvy people out there or even for tech savvy people who just don’t have time to keep up with all the changes. Although this can be frustrating, it’s actually very fascinating to keep tabs on the technology industry even just for a day. It’s unbelievable how much changes within just 24 hours.

There are advantages to doing your research, especially when buying a device such as the Tablet. The research may take some time but it’s likely you will end up happier in the end and with a device that best fits your needs.


Here are some helpful resources to get your research started:

Consumer Reports - www.consumerreports.org

CNET - reviews.cnet.com

Engadget - www.engadget.com

PC Magazine - www.pcmag.com