A lot can be learned from successful author, marketer and blogger, Seth Godin.  One of Godin’s key points throughout his written work and in his blog post topics is that the best way to market a product is to generate buzz.  Often times this buzz is generated through word-of-mouth where friends spread the word to other friends, inherently building a trust factor into the marketing surrounding an idea or consumer good.

Marketing and advertising have traditionally been known to interrupt us during activities we would prefer to do more than watch an ad.  Commercials on TV, pop-up ads on the Internet, and distracting billboards on the highway all tend to get in the way of our everyday lives, leading us to ignore and disregard them at any opportunity.

This is why the present and the future of marketing are taking a turn for the better.  Pay-Per-Click (PPC), Search Engine Marketing (SEM), and social media marketing are revolutionary because they allow you to advertise to customers who actually want to see your ad.  Sounds pretty revolutionary, huh?  If a person searches for “big colorful sunglasses” on Google, that person wants to see your advertisement that will offer the biggest, brightest, most colorful and stylish sunglasses out there.  That’s why they typed it in the search box.  They’re looking for your product.  Furthermore, social media presents a platform where users can interact with the advertisements.  They can “Like” a product, discuss a topic of interest, play a game, or express their individuality by associating themselves with a brand; all while being marketed to at the same time.  The user can now choose his or her level of involvement.  Interruption gone.

But that’s not all.  Seth Godin stresses that to set your company and its marketing apart, you must be remarkable.  Being different and interesting is what will get people to remember your product and tell their friends about it.  In a world of regular cows, you’ve got to be purple to stand out!  This is by far the most effective and cheapest way to market something.  Make your product stand out on its own, and word-of-mouth will do the rest.  They call this viral marketing for a reason—it spreads like a disease.  A wonderful and remarkable disease, that is.

So what are you waiting for?  Get out there and differentiate yourself already!  Offer what no one else offers.  Tell a story that no one else tells.  Get people’s attention by standing out.  Be remarkable.