You could have the best Web site in the world, but if people can’t find it, no one will see it.  The art of Search Engine Optimization (SEO) involves tweaking your site so search engines like Google display yours higher than others on the results page, making consumers more likely to go to your page.  One of Google’s best kept secrets is how exactly they determine which pages get displayed first, but certain proven changes will undoubtedly help your site.  Below are five guidelines to begin optimizing your webpage.

1.    Create a well-designed Web site. Make sure your content is stimulating, interesting, and compelling for your target audience.  If more people visit your site, it will show up higher on a search results page.

2.    Implement basic SEO tools to drive traffic. Optimize your Web site’s meta tags, header tags, and domain name.  For instance, if your Web site sells designer jeans, you wouldn’t want your domain name to be something like “www.pantsworld.com.” Customers might be confused or think your site focuses on all sorts of pants, not just jeans.

3.    Use industry-leading keywords. Research your competition and find which keywords drive the most traffic to your Web site.  Then, use these keywords in context on your webpage.

4.    Build credible links. Strengthen your internal links and external links to boost your rankings with search engines.  One way you could do this is by creating a Twitter account, a Facebook page, or a blog, and linking them up with your Web site.

5.     Join social media networks. Gain credibility and awareness through blogs and forums.  Give people a reason to read your blog and follow you on Twitter by posting relevant, helpful, and interesting content.