Fear of Change in Social Media

Running Scared?

To be blunt: Facebook users cannot bear to leave the site after years of commitment. I find the recent major changes just as annoying as the next person but we learn to adjust and adapt because we can’t imagine actually erasing the history contained within one account. Many may threaten to shut down their accounts but when the mouse hovers above the “delete account” button and the site asks “Are you sure you want to delete your account?” they just can’t seem to follow through.


Why is this? Because for many social media is now ingrained in our daily lives. Even for those of us who may not check Facebook daily most of us who have some sort of social media account have some interaction with one social media platform or another on a daily basis. My new obsession might be with Twitter but I am certainly not going to give up my Facebook account. I still need to see the millionth picture of the same event that was posted by a friend.


The Learning Curve

Do I appreciate the fact that the new changes mean I feel technologically incompetent at times? Not at all. But when I really get down to thinking about it I realized I had no idea what I was doing when I joined MySpace what seems like a million years ago. I also had no idea how to use Facebook when I left MySpace for it’s more successful competitor a few years later. I figured it out didn’t I? At that point social media was a novel concept (to most of us) and early adapters wanted to get in on the trend so the opportunity cost of spending time to learn how to navigate the site seemed worth it. We will get over the pervasive fear we have of simply not getting it.


Which Sites Are We On and Why? 

Now I feel like I view new social media platforms like most Americans read the news or flip through TV channels. If it doesn’t capture me in about 10 seconds good luck holding my attention. Why has Twitter held my attention better than Google+? Because Twitter, first of all, is not the same as Facebook so it provides new ways to stay connected online, and it’s easy to use (and I’m not that patient when it comes to adapting to new technology so that’s saying a lot). 

facebook, twitter, youtube, myspace, logos

Google+ did not grab my attention because it wasn’t immediately obvious to me what I could do on the site that was different than Facebook. There are people that find Google+ to be worth the effort and probably feel the same way I did when I joined Facebook, confused but ready to learn. They see the advantages of the site and are willing to put in the time and effort to learn to navigate the site and build their profile. It is the nature of consumer choice that certain Social Media sites will appeal more to some people than others. That’s why many exist. 


Social Media is Not Going Anywhere

So what am I saying? Social Media sites capture the attention of certain groups of people who find the site to be new and innovative. These people invest time in making connections and building their profile. We visit our favorite sites every day to check in and see what our friends and family are up to. Social Media has proliferated the lives of many and we have formed an attachment that is going to be hard to break. There doesn’t seem to be much that Facebook can do to get members to follow through on their claim that they are leaving the site because too much time has been invested.

The value of social media for use beyond personal connections is something that SnapHawk values. Social media is a great marketing tool so even if you are not into using Twitter and Facebook for everyday personal use it does have benefits that we think will outweigh the initial time investment. You’ll be hooked in no time. Want to see how? We’ll show you!