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SnapHawk Blog

SnapHawk believes that an informed client makes better decisions. In the ever evolving world of digital marketing, it takes serious effort to stay on top. Here at the SnapHawk blog, you'll find updates on the latest developments in digital marketing and tech trends so you that you can stay connected and informed about important issues that impact your business.

Category : Website Optimization

Thanks to the Internet, people who never fancied themselves writers (or moreover, have no proper training in the subject) find themselves behind the wheel of major publishing tools like Facebook, Twitter, and blogs. Whether or not “citizen journalists,” as they’re often called in the media world, are “real journalists” is a debate better left to the annals of academia. The bottom line is the Internet allows anyone to be a published author. Furthermore, many businesses are feeling the pressure to launch blogs on their websites in order to incorporate more SEO (Search Engine Optimization) keywords.

Acronyms are a favorite tool of those fluent in technobabble. Search Engine Marketing sounds better and more digestible as the three letter term, SEM. Likewise for Search Engine Optimization, or SEO. In reality, these shortened terms do little more than confuse industry outsiders, leaving them drowning in what we call Acronym Soup. Here at SnapHawk, we have sworn off the Soup.

Sure, it’s cool and trendy to toss around these pithy nuggets of tech knowledge, unless of course you don’t know what they mean. Then what’s the point? Thankfully, we’re here to help. The SnapHawk Internet Marketing Glossary offers definitions of the industry’s most commonly used lingo to help users swim, not sink in the Soup.

1. Know What You Don't Know

Let’s face it, when you’re running a business, you don’t always have time to read up on current industry news. With purchase orders, payroll, and clients to deal with on a daily basis, only the biggest innovations and findings make their way onto your radar, but the Web is riddled with blogs that make your industry news its top priority. They are in the business of knowing what you don’t even know you don’t know. No one will ever know everything about their particular industry, but taking the time to figure out what you don’t know will ensure that your blogs are not misleading or out of date. Take an hour and become familiar with resources that will help you sort through the vast amounts of information out there. A quick search will reveal helpful “top 50” lists for the best blogs pertaining to your specific interests. Make sure to include a few small business blogs in this mix.

Being “successful” online is subject to many definitions, but here at SnapHawk we know that most business owners want to see a monetary payoff. This payoff can come through a variety of channels depending on the goal you’ve set. Perhaps the aim is to get a customer to make a purchase through your e-commerce site or maybe you want visitors to sign up for an e-mail newsletter. Whatever the goal, one thing is clear: potential customers need to not only land on your web page, but they need to stay on your web page.

Optimizing Your Landing Page Makes it Easier for For Searchers to Find Your WebsiteWhen someone clicks your ad on Google, you only have a few precious seconds before he or she hits that back button and continues searching elsewhere.  To ensure that web-surfers stay on your website rather than go to your competitors, your landing page has to be engaging, simple, and easy to navigate.  Below are some quick tips to help ensure that surfers will be converted into customers.

1)    Fulfill your ad promise – An ad is like a promise.  If the information the user expected when he or she clicked your ad isn’t present, they are going to feel frustrated and deceived, and quickly navigate away from your site.

Where will search engine optimization be ten years from now?Whether you’re new to SEO or you’ve been dealing white-hat strategy for awhile now, you’re probably curious about where online marketing is headed. Here’s a quick look at some emerging trends and predictions for what’s to come:
•    Social expansion. “Social media optimization” is already a hot buzz word in the online world, and it’s only going to get bigger as we move toward the future. Not only will you need to know how to publish a first-rate Web site, but you’ll want to build skills for developing viral Twitter campaigns, gaining Facebook friends, creating popular YouTube channels, crafting killer mobile apps, and writing expert blog posts. Get ready to blend your expertise in new ways, but also to face the challenge of dividing your skill sets appropriately between different buckets. Optimization is not the same as marketing, which is not the same as analytics, after all. And as one blogger has admitted, not only must social media experts be ready to deliver great content across a variety of channels, but that content should be portable – meaning that video files, PDFs, and audio files are available for convenience and speed to any visitor. The Future Buzz has a great graphic on how SEO and social media empower each other cyclically: check it out here.

Google Website Optimizer works by embedding tracking codes in your website and collecting data from the website. Website Optimizer will then perform cool calculations and generate reports showing the chances of the refined page performing better than the original.
However, if you want to have multiple conversion pages for one experiment, Google will integrate the final report you will only see how the landing page is working as a whole. It will not be possible to see separate pages. On the other hand though, if you have multiple experiments for different conversion pages, you will be able to see the separate result but will not see the whole picture of how the landing page is doing...
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