SnapHawk Blog

The analytic capability now possible for measuring online behavior is astounding, and it’s only going to get better.  Amazingly, we are only in the infancy period of what is actually going to be feasible with website analytics in the future.  Even now, analytics enables smart business decisions and advertising that is more relevant, targeted, and cost efficient than anything in marketing history.  With all of the powerful tools available, though, it’s easy to become overwhelmed by the amount of data that’s out there. 

Mark Jeffery’s Data-Driven Marketing gives techniques to simplify this abundant data with 15 metrics.  Five of these easy-to-understand metrics are directly related to search engine marketing (SEM), and can help you determine which strategies are effective and which are allowing you to lose money.  Of course there are other metrics out there, but Jeffery’s are important to consider in the ongoing evolution of website analytics, and are relatively simple and easy to apply.   Below is a brief overview of how each metric can work for you.

Today we share some tips and thoughts on using Google Analytics. We hope these are useful for you!

First, lets start with search engine configuration.

By default, Google Analytics identifies the following sites as search engine referrals. (Referrals from search engines not in the list are found under the Referring Sites report.)...