Categories - Chicago Search Engine Marketing | Blog

The Anatomy of a Great Landing Page: 5 Quick Tips

Posted On Jul 22

When someone clicks your ad on Google, you only have a few precious seconds before he or she hits that back button and continues searching elsewhere. ...
Chasing Algorithms: A Sneak-Peek at the Future of Search Engine Optimization

Posted On Jul 04

Whether you’re new to SEO or you’ve been dealing white-hat strategy for awhile now, you’re probably curious about where online marketing is headed. He...
The Math Behind Google Web Optimizer

Posted On Apr 18

Google Website Optimizer works by embedding tracking codes in your website and collecting data from the website. Website Optimizer will then perform c...

The Twitter Craze — What’s It All About?

Posted On Jul 09

OK, I’ll admit it: It’s a little late to be writing about Twitter’s growth, but the site’s incredibly fast evolution still has me intrigued. Twitter...
The Marketers' Gold Rush

Posted On Jul 29

Social Media Marketing has become one of the hottest buzzwords in the online marketing area. Though many companies have already started to provide soc...

An Office that Inspires: Wacky Furniture to Encourage a Creative Work Space

Posted On Jul 20

Have you ever thought about the way your office space motivates workers, promotes their creativity, or increases productivity? Twitter reinforces thei...
Marketing Partnerships for Profit

Posted On Oct 09

Developing business partnerships or strategic alliances traditionally brings to mind mounds of paperwork, attorneys, and long legal documents. Also, t...

Some Basic and Effective Keyword Strategies

Posted On Aug 19

One of the crucial fundamentals to Search Engine Marketing (SEM) is implementing an effective strategy for optimizing your keywords. An effective key...
Why Is Your Customers’ Behavior Changing?

Posted On Aug 06

Think how your behavior has changed. Looking up a telephone number... Yellow Pages, online search, or mobile phone? The Yellow Pages hard copy is si...
Considerations For In-House Search Engine Marketing

Posted On Aug 02

As more and more companies continue to migrate to the Internet, many feel the need to increase their digital presence. One common method to achieve t...
Five Tips for Search Engine Optimization

Posted On Jul 14

You could have the best Web site in the world, but if people can’t find it, no one will see it. The art of Search Engine Optimization (SEO) involves ...
Stretch Your Business Results Further: How Great Search Engine Optimization is More like Yoga than You Might Expect

Posted On Jun 15

All businesses need search engine optimization (SEO), whether they are large financial corporations, chain restaurants, or local yoga studios. In fact...

Bing - Microsoft's Big Thing in the Search Engine Landscape

Posted On Jul 28

Ever since Google began dominating the search engine market, many up-and-coming search engines have come and gone. But as far as we can remember, non...
Google’s Never-Ending Quest to Be the Best

Posted On Jun 25

Any time Google introduces a new service, or even announces its plans to do so, a familiar echo is heard by Internet users and industry experts across...
Microsoft-Yahoo! Partnerships – Nipping at Google’s Tail

Posted On Mar 01

In February 2010. the U.S. Department of Justice and European Commission approved the partnership between Microsoft and Yahoo! announced in July 2009 ...

If You're Different, They Will Come

Posted On Aug 23

A lot can be learned from successful author, marketer and blogger, Seth Godin. One of Godin’s key points throughout his written work and in his blog ...
Marketing and Innovation – Two Essential Functions

Posted On Aug 10

There’s a quote by Czech author Milan Kundera that I’m fond of. He states, “Business has only two functions – marketing and innovation.” While this ...
Spicing Up Your Marketing Campaign Like Old Spice

Posted On Jul 19

If you need an example of how to perfectly integrate social media and viral marketing into your business’s marketing campaign, look no further than Ol...

Tab Sets for Firefox 4 Beta 4 - Hands On

Posted On Aug 30

Late last month, Mozilla revealed a new interface feature for Firefox called “Tab Sets” (formerly called “Tab Candy”) that is poised to revoluti...
A Look Back (and Forward) at the Latest Tech Gadgets

Posted On Aug 17

In the past year or so, the world of gadgets, devices and consumer technology products has expanded and astonished shoppers around the world. Time and...
Bringing The Humanity Back to Technology

Posted On May 09

By now, you must have heard the latest research against technology. The pundits are predicting that social media will degrade the value of tradi...

Marketing Metrics Made Easy

Posted On Jul 13

The analytic capability now possible for measuring online behavior is astounding, and it’s only going to get better. Amazingly, we are only in the in...
Search Engine Configuration in Google Analytics

Posted On Mar 20

Today we share some tips and thoughts on using Google Analytics. We hope these are useful for you! First, lets start with search engine configuration...

SnapHawk Blog