Categories - Chicago Search Engine Marketing | Blog

RSS Feed

Website Optimization (7)

Online Writing Resources to Help Grow Your Business

Posted On Jun 28

Thanks to the Internet, people who never fancied themselves writers (or moreover, have no proper training in the subject) find themselves behind t...
No (Acronym) Soup for You: SEM vs. SEO

Posted On Jun 28

Acronyms are a favorite tool of those fluent in technobabble. Search Engine Marketing sounds better and more digestible as the three letter term, ...
Five Steps for Writing Original Blog Posts

Posted On Jun 24

1. Know What You Don't KnowLet’s face it, when you’re running a business, you don’t always have time to read up on current industry news. With purch...
Would You Hang Out On Your Own Website?

Posted On Jun 24

Being “successful” online is subject to many definitions, but here at SnapHawk we know that most business owners want to see a monetary payoff. This p...
The Anatomy of a Great Landing Page: 5 Quick Tips

Posted On Jul 22

When someone clicks your ad on Google, you only have a few precious seconds before he or she hits that back button and continues searching elsewhere. ...

RSS Feed

Web 2.0/ The Future of the Internet (1)

Bridging the Digital Divide

Posted On Nov 16

Americans get so caught up in their use of smart phones, laptops, and tablets that we often take access to technology for granted. Many of us think th...

RSS Feed

Social Media Marketing (8)

Facebook Frustration Will Fade

Posted On Oct 14

Running Scared?To be blunt: Facebook users cannot bear to leave the site after years of commitment. I find the recent major changes just as annoying a...
Getting Creative to Compete

Posted On Aug 11

The InspirationA few weeks ago I read a great story about a coffee house in Houston that uses social media marketing (SMM) to personalize customer ser...
Facebook Updates Your Personal and Business Experience

Posted On Aug 11

With 750+ million users, 55% of all social site visits, and 40% of daily web traffic, Facebook is more than just a simple social media website. It ena...
LinkedIn — An Outstanding Resource For Professional Success

Posted On Aug 04

With an abundance of social media sites out there, and new ones cropping up all the time, it has become difficult to differentiate each site. After a ...
Twitter Demystified

Posted On Jul 08

As with all social media sites there is a learning curve with Twitter. The vast amount of information on the web created to help guide you can be over...

RSS Feed

Small business/ Entrepreneur (4)

Ongoing Rise of Mobile Commerce and Advertising

Posted On Aug 23

Today, the news is full of articles about patents, acquisitions, lawsuits, and product launches all focused on one industry: mobile technology. We...
Floating In the Cloud

Posted On Aug 04

With Apple’s iCloud.com just being released this week (currently for developers only), cloud technology will continue to be the next big thing and...
An Office that Inspires: Wacky Furniture to Encourage a Creative Work Space

Posted On Jul 20

Have you ever thought about the way your office space motivates workers, promotes their creativity, or increases productivity? Twitter reinforces thei...
Marketing Partnerships for Profit

Posted On Oct 09

Developing business partnerships or strategic alliances traditionally brings to mind mounds of paperwork, attorneys, and long legal documents. Also, t...

RSS Feed

Search Engine Marketing (8)

Google Instant Previews - Search Results Innovation

Posted On Nov 16

Google has rolled out a new preview function for organic search results which allows users to view a portion of the landing page without actually visi...
Some Basic and Effective Keyword Strategies

Posted On Aug 19

One of the crucial fundamentals to Search Engine Marketing (SEM) is implementing an effective strategy for optimizing your keywords. An effective key...
Why Is Your Customers’ Behavior Changing?

Posted On Aug 06

Think how your behavior has changed. Looking up a telephone number... Yellow Pages, online search, or mobile phone? The Yellow Pages hard copy is si...
Considerations For In-House Search Engine Marketing

Posted On Aug 02

As more and more companies continue to migrate to the Internet, many feel the need to increase their digital presence. One common method to achieve t...
Five Tips for Search Engine Optimization

Posted On Jul 14

You could have the best Web site in the world, but if people can’t find it, no one will see it. The art of Search Engine Optimization (SEO) involves ...

RSS Feed

Search Engines (4)

Google Psychic

Posted On Oct 12

Internet experts have long tailored search results to individuals based on previous user data. Google’s newest search feature one-ups that techn...
Bing - Microsoft's Big Thing in the Search Engine Landscape

Posted On Jul 28

Ever since Google began dominating the search engine market, many up-and-coming search engines have come and gone. But as far as we can remember, non...
Google’s Never-Ending Quest to Be the Best

Posted On Jun 25

Any time Google introduces a new service, or even announces its plans to do so, a familiar echo is heard by Internet users and industry experts across...
Microsoft-Yahoo! Partnerships – Nipping at Google’s Tail

Posted On Mar 01

In February 2010. the U.S. Department of Justice and European Commission approved the partnership between Microsoft and Yahoo! announced in July 2009 ...

RSS Feed

Marketing Strategy (5)

Hulu: The Site to Watch, Literally

Posted On Oct 14

The masterminds behind increasing Hulu’s paid subscribers should give themselves a pat on the back. Reaching their goal of 1 million users 3 months ah...
StumbleUpon: Interests, Inspiration, and Advertising

Posted On Jul 19

If you’re like over 15 million other people worldwide, you may be a user of StumbleUpon, a discovery engine that suggests web content based on y...
If You're Different, They Will Come

Posted On Aug 23

A lot can be learned from successful author, marketer and blogger, Seth Godin. One of Godin’s key points throughout his written work and in his blog ...
Marketing and Innovation – Two Essential Functions

Posted On Aug 10

There’s a quote by Czech author Milan Kundera that I’m fond of. He states, “Business has only two functions – marketing and innovation.” While this ...
Spicing Up Your Marketing Campaign Like Old Spice

Posted On Jul 19

If you need an example of how to perfectly integrate social media and viral marketing into your business’s marketing campaign, look no further than Ol...

RSS Feed

Industry News (10)

Today's Crazy Password World and You!

Posted On Aug 26

Do “123456”, “abc123”, and “Qwerty” look familiar to you? That’s probably because they are some of the most popular passwords around. If you’re li...
Technology: Full Speed Ahead

Posted On Aug 24

The other day I wrote a blog post about tablets that are currently on the market. In the post I noted that the information presented was accurate as o...
Tablet Choices and A Lot of Change

Posted On Aug 18

Lately there has been some serious buzz about tablets and it seems like a new one gets released every day. Since it feels like every tech company in t...
Music to Your Ears

Posted On Aug 02

Technology has changed the way we read, communicate, and even think so it’s no surprise that it has also changed the way we listen. From record pl...
The Sweetness of E-Readers

Posted On Jul 12

With technology directing our everyday lives, the development of e-readers has revolutionized the way we read. Now, people have instant access to mill...

RSS Feed

Analytics/ Market Research (2)

Marketing Metrics Made Easy

Posted On Jul 13

The analytic capability now possible for measuring online behavior is astounding, and it’s only going to get better. Amazingly, we are only in the in...
Search Engine Configuration in Google Analytics

Posted On Mar 20

Today we share some tips and thoughts on using Google Analytics. We hope these are useful for you! First, lets start with search engine configuration...

SnapHawk Blog