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SnapHawk Blog

SnapHawk believes that an informed client makes better decisions. In the ever evolving world of digital marketing, it takes serious effort to stay on top. Here at the SnapHawk blog, you'll find updates on the latest developments in digital marketing and tech trends so you that you can stay connected and informed about important issues that impact your business.

Blogger: Thu Dang
Thu Dang

Thu is committed to channeling her enthusiasm into content and strategy that has a direct client impact and makes the Web’s awesomeness accessible to all. Thu is knowledgeable in the areas of online marketing and online social media. Her experience includes small business marketing and non-profit work.

An Economics, International Studies, and Business Institutions major she has honed her writing and analytical skills to analyze the economy and marketing from a practical and theoretical standpoint. Her studies also have given her insights on how economic trends affect consumers and marketing.

Her other interests besides business and marketing include music, swimming, reading, and yoga.

Creative Solutions, Tips, Internet-Trends, Technology, Internet, How ToDo “123456”, “abc123”, and “Qwerty” look familiar to you? That’s probably because they are some of the most popular passwords around. If you’re like most people, then these examples or some variation of them may have been one of passwords at some point. Because we’re living in the age of awesome, but sometimes frustrating technology, a lot of our personal data is stored on the Internet, which makes us all potentially vulnerable if personal data were to fall into the wrong hands.

With all the recent hackings in the news, it’s imperative that you secure your personal and business accounts to the fullest extent. We here at SnapHawk always try to inspire tech awesomeness and marketing savvy so the following are some helpful tips that should amp up your security and let you continue managing your Internet marketing campaign, business, and overall lifestyle smoothly.

Tips, Creative Solutions, Internet Trends, MobileToday, the news is full of articles about patents, acquisitions, lawsuits, and product launches all focused on one industry: mobile technology. We’re rapidly entering a period where demand for desktops and laptops is diminishing and want for tablets, smartphones, and other mobile devices is skyrocketing. The computing capabilities of mobile devices today are so advanced that you check the weather or surf the web as well as complete more complicated to-dos, like transfer money into your checking account. Mobile technology is advancing everyday, making everyone’s lives a little more convenient on a personal and business level. Here are some interesting ways that a business can maximize smartphone capabilities to grow your business.


Tips, Internet, Creative Solutions, Internet Trends, Facebook  With 750+ million users, 55% of all social site visits, and 40% of daily web traffic, Facebook is more than just a simple social media website. It enables users to stay up to date with current news about their friends and the world, check into places where they are currently hanging out at, view advertisements tailored to their interests, and send private messages and chat with friends. Facebook has also become a business tool, giving businesses a channel to connect with an interested audience who are more likely to respond to advertisements, deals, or discounts.

While Facebook is clearly not lacking in variety of features, the social media giant continues to innovate and launch new applications and updates frequently. It’s hard to stay current with all the new features, so here’s a summary of Facebook’s latest additions and how they can make your social experience even more awesome.

Tips, Internet, Creative Solutions, Internet TrendsWith Apple’s iCloud.com just being released this week (currently for developers only), cloud technology will continue to be the next big thing and is clearly here to stay. According to Wikipedia, cloud computing is “the logical computational resources (data, software) accessible via a computer network, rather than from a local computer.” You may be wondering what does this mean to me? Why do I care?

How about making your life more easy and your technology more integrated? For instance, cloud technology will allow you to access your documents, contacts, calendar, photos, and any other information that you want on your smartphone, tablet, laptop, etc. This technology is revolutionary because users will no longer be required to install specific applications, such as a word processor, because the programs will be managed by their web browsers.

Tips, Internet, Testing, Product Reviews, Internet TrendsTechnology has changed the way we read, communicate, and even think so it’s no surprise that it has also changed the way we listen. From record players to cassettes to CDs to MP3s, music is always evolving. Our own tech hawk, Jim, has demonstrated this progression by creating a music compilation site, Box of Cassettes, which blends retro tech and images with current digital realms. When you enter the Website, you will see a message that indicates how many cassettes are in the box. The visuals include a creative mash-up of ripped labels and broken cassette cases complete with awesome music driven by cutting-edge computer programing. Today, music is provided by online streaming and here are some popular services and useful links.

Pandora - allows you to create stations based on a song, artist, or genre and suggests songs similar to your taste.

Grooveshark - similar to Pandora, this site recommends music through Grooveshark radio. It also lets you search for a specific song and play it instantly.

Pay-Per-Click, PPC, Paid Discovery, Search Engine Optimization, SEO, Advertising, StumbleUpon

If you’re like over 15 million other people worldwide, you may be a user of StumbleUpon, a discovery engine that suggests web content based on your interests. Once overtaken by your interests, one can spend hours on this site, sorting through pages and pages of content about technology, design, music, or any other topic you may be interested in. While this site is a fantastic procrastination tool, it can also be a great marketing tool, too.

Some marketers, however, have a love/hate relationship with the site because even though it sends a large number of viewers to your site, the traffic doesn’t usually last for more than a couple of seconds. However, with StumbleUpon recently beating out Facebook and becoming the biggest social media traffic driver, you may not want to discount the site from consideration. StumbleUpon lets users discover your site without having to click on ads or links; your page is your ad. Here are some tips on how to maximize your site’s or blog’s exposure on StumbleUpon.

Product Reviews, TipsWith technology directing our everyday lives, the development of e-readers has revolutionized the way we read. Now, people have instant access to millions of books, newspapers, and magazines at a lower price than traditional printed materials. There are also many resources where you can access and download free books, such as Internet Archive, Open Library, Project Gutenberg, and Many Books.


Which One to Choose

While there are many e-readers available, the Amazon Kindle 3 and Barnes & Noble Nook are two of the most popular models. For those of you avid readers that are ready to follow the trend and purchase an e-reader, but are unsure about whether you want the Kindle 3 or Nook, here’s a little comparison.

Thanks to the Internet, people who never fancied themselves writers (or moreover, have no proper training in the subject) find themselves behind the wheel of major publishing tools like Facebook, Twitter, and blogs. Whether or not “citizen journalists,” as they’re often called in the media world, are “real journalists” is a debate better left to the annals of academia. The bottom line is the Internet allows anyone to be a published author. Furthermore, many businesses are feeling the pressure to launch blogs on their websites in order to incorporate more SEO (Search Engine Optimization) keywords.

Acronyms are a favorite tool of those fluent in technobabble. Search Engine Marketing sounds better and more digestible as the three letter term, SEM. Likewise for Search Engine Optimization, or SEO. In reality, these shortened terms do little more than confuse industry outsiders, leaving them drowning in what we call Acronym Soup. Here at SnapHawk, we have sworn off the Soup.

Sure, it’s cool and trendy to toss around these pithy nuggets of tech knowledge, unless of course you don’t know what they mean. Then what’s the point? Thankfully, we’re here to help. The SnapHawk Internet Marketing Glossary offers definitions of the industry’s most commonly used lingo to help users swim, not sink in the Soup.

1. Know What You Don't Know

Let’s face it, when you’re running a business, you don’t always have time to read up on current industry news. With purchase orders, payroll, and clients to deal with on a daily basis, only the biggest innovations and findings make their way onto your radar, but the Web is riddled with blogs that make your industry news its top priority. They are in the business of knowing what you don’t even know you don’t know. No one will ever know everything about their particular industry, but taking the time to figure out what you don’t know will ensure that your blogs are not misleading or out of date. Take an hour and become familiar with resources that will help you sort through the vast amounts of information out there. A quick search will reveal helpful “top 50” lists for the best blogs pertaining to your specific interests. Make sure to include a few small business blogs in this mix.

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