SnapHawk Blog

Have you ever thought about the way your office space motivates workers, promotes their creativity, or increases productivity? Twitter reinforces their bird-centric branding with designs like the one at left, and we’ve all heard of extraordinary work facilities like the GooglePlex, Facebook’s HQ, or Pixar’s campus which have revolutionized the definition for “cubicle.” Now game rooms, cafeterias, work out centers, colorful paint and super-shiny and sleek furniture are part of the mix. And don’t forget Red Bull London’s office with an enormous slide for traveling between floors. Now that’s introducing a playful vibe into the workplace!

Talk about taking branding to a whole new level. Do you think your mind would gravitate more strongly toward your company’s unique qualities, vision and overall marketing strategy if you were surrounded by physical reminders throughout your day?

Perhaps you’re not ready to make the plunge toward a totally-futuristic office design, but you want to incorporate something a little new and funky. Check out these wild and off the wall products for introducing a little zaniness into your space. You never know: it may spark more imagination than you expect!

Whether you’re new to SEO or you’ve been dealing white-hat strategy for awhile now, you’re probably curious about where online marketing is headed. Here’s a quick look at some emerging trends and predictions for what’s to come:
•    Social expansion. “Social media optimization” is already a hot buzz word in the online world, and it’s only going to get bigger as we move toward the future. Not only will you need to know how to publish a first-rate Web site, but you’ll want to build skills for developing viral Twitter campaigns, gaining Facebook friends, creating popular YouTube channels, crafting killer mobile apps, and writing expert blog posts. Get ready to blend your expertise in new ways, but also to face the challenge of dividing your skill sets appropriately between different buckets. Optimization is not the same as marketing, which is not the same as analytics, after all. And as one blogger has admitted, not only must social media experts be ready to deliver great content across a variety of channels, but that content should be portable – meaning that video files, PDFs, and audio files are available for convenience and speed to any visitor. The Future Buzz has a great graphic on how SEO and social media empower each other cyclically: check it out here.

All businesses need search engine optimization (SEO), whether they are large financial corporations, chain restaurants, or local yoga studios. In fact, whether you are rolling out your mat or rolling out your new marketing campaign, some of your strategies could use a little overlap.

•    You want to be flexible. Successful SEO tactics should incorporate a plan that allows adaptable Web page design and malleable site structure, so that quick changes can be made to your layout, image settings, and general content as your company grows and expands. You want to shape your site to fit client needs and readers’ attention. What’s more, you want to be open-minded about incorporating the results you discover from tracking tools such as Google Analytics into your pages. Your site, like your company’s model, strategies, and human-driven potential, should remain a flexible entity. Just ask any yogi you know: he or she didn’t learn to pull off a stable headstand or a stellar scorpion pose by sitting around on the couch; stretching, not stagnancy, proved to be the key!