Think how your behavior has changed. Looking up a telephone number... Yellow Pages, online search, or mobile phone? The Yellow Pages hard copy is significantly smaller than it was even 2 years ago. Need information about a customer or a competitor. Where do you go? Shopping for a product or service. Where do you go?
The shift has happened from offline marketing to online marketing. Newspapers, television, radio and magazines have lost substantial segments of their audiences. Consumers and businesses have shifted their behavior from traditional offline to online and this shift will continue at a rapid pace...
